Top 3 Ways to Encourage Patients to Participate in Dental Case Study Videos

In the world of dentistry, case studies serve as powerful tools for education, promotion, and credibility/social proof. They allow dental professionals to showcase their expertise, highlight successful treatments, and attract new patients. However, one of the challenges in creating compelling case study videos lies in persuading patients to participate and feel comfortable being filmed. When I do my onboarding calls with dentists the first thing they usually ask Is ‘how do I get patients who are happy to be filmed’. 

I’ve put together some thoughts on a whiteboard and then got this blog article written. Unfortunately, not everyone will want to be filmed. Some you might even start filming and then they opt out either during filming or when the work is done which is costly but it’s just part of the process, this shouldn’t deter you from continuing to try. Because the return on investment on the ones that do agree is great than the ones who don’t. 

Here are the top three ways to entice patients to be part of a dental case study video and be fine with being filmed:

Establish Trust and Transparency:

Building a strong rapport with patients is fundamental in convincing them to participate in a case study video. From the initial consultation to the completion of treatment, it’s crucial to prioritize transparency and open communication. Patients need to feel confident in their dentist’s skills, expertise, and intentions.

Start by explaining the purpose and benefits of the case study video. Emphasize how their participation can contribute to dental education and help others who may be facing similar dental issues. 

Before filming, take the time to address any concerns or questions they may have. Discuss the filming process and what will be expected of them. Being transparent about the filming schedule, editing process, and where the video will be shared can alleviate any apprehensions they may have.

Moreover, providing testimonials or examples of previous case study videos can offer reassurance and demonstrate the positive impact their participation can have. When patients feel valued, informed, and confident in their dentist’s integrity, they are more likely to agree to be part of a case study video. Another way is to offer a free framed photograph of their final smile that they can hang up as well as a digital copy for something like a new LinkedIn Profile photo. 

Highlight the Benefits and Impact:

Another effective way to entice patients to participate in a dental case study video is by highlighting the benefits and potential impact of their involvement. Patients are more inclined to participate when they understand how their story can inspire and educate others, while also promoting the dental practice’s credibility and expertise.

Explain to patients that their participation can help raise awareness about the importance of dental health and showcase the transformative effects of modern dental treatments. Share examples of how case study videos have influenced prospective patients’ decisions and helped them feel more confident about pursuing dental care.

Additionally, emphasize the opportunity for patients to share their journey and success story, potentially making a difference in someone else’s life who may be struggling with similar dental issues. Whether it’s overcoming dental anxiety, achieving a smile makeover, or restoring oral health, patients can inspire others with their experiences and outcomes.

Furthermore, offer incentives or rewards to show appreciation for their participation. This could include discounts on future treatments, complimentary dental services, or even featuring them in promotional materials alongside the case study video. Local business owners are a perfect patient to ask as they usually want to get themselves out there in any capacity. When patients perceive value and recognition for their involvement, they are more likely to feel motivated and enthusiastic about being filmed.

Create a Comfortable and Supportive Environment:

One of the most critical factors in encouraging patients to participate in a case study video is ensuring they feel comfortable and supported throughout the filming process. Dental visits can already be anxiety-inducing for some individuals, and the idea of being filmed can exacerbate those feelings.

To alleviate any apprehensions, prioritize creating a welcoming and relaxed atmosphere in the dental office. Train staff members to be empathetic, attentive, and respectful of patients’ concerns regarding filming. Provide amenities such as soothing music, cozy blankets, or aromatherapy to help patients feel more at ease during their appointment.

Before filming begins, offer patients the opportunity to familiarize themselves with the camera equipment and express any preferences or requests they may have. Encourage open dialogue and reassure them that their comfort and well-being are top priorities. It is also a great to vet your videographers before you contract them to film a patients smile journey. Jumping on a zoom will suffice you will understand what their personality is like. 

During the filming process, be patient, supportive, and accommodating of any adjustments or breaks needed. Offer words of encouragement and praise for their cooperation and contribution to the case study video. Additionally, consider allowing patients to review and approve the final video before it is published to ensure they are satisfied with the representation of their story.

In conclusion, enticing patients to participate in dental case study videos requires a combination of trust, transparency, benefits, and comfort. By establishing a strong rapport, highlighting the positive impact, and creating a supportive environment, dental professionals can effectively engage patients and produce compelling case study videos that educate, inspire, and promote dental health and wellness.

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