The rise of portrait video content

With Tiktok, Reels and most recently Twitter’s fleets taking over the social media marketing game there’s no doubt that there is a need for short form portrait video content.

In this blog “The Rise of Portrait Video Content”, we will break down the importance of having professional portrait content over DIY portrait content.

watching vertical video content

Firstly, What is vertical video content?

Vertical content is horizontal content flipped on its side. To put it into context its the difference between a youtube video and an instagram story or watching television versus looking at your phone. Vertical content has been around for a while now and was popularised due to snapchat which launched over a decade ago. 

Secondly, Why portrait video content?

There’s been a massive increase of content viewing on phones versus desktop, vertical video content on social media outlets is becoming the new normal due to these platforms now integrating story capabilities. 

For some interesting facts, look to the MOVR Mobile Overview Report, which found that phone users hold their phones vertically about 94% of the time. Therefore, in our opinion it makes sense to be creating portrait videos to fully optimise for the mobile experience. 

Thirdly, What sort of portrait video content do you need?

Now that we know “the what” and “the why” of using portrait video content in our digital marketing strategy. We’re going to show you the pros and cons of getting professional versus doing it yourself (DIY). 

1. Pros of getting professional portrait video content

  • Stands out from the crowd as most influencers and social media users just do it themselves. 
  • You can get more information across with graphics and clever editing. 
  • It makes you look professional. 
  • Easier to convert your prospects to customers. 

2. Cons of getting professional portrait video content

  • It’s a bit more expensive.
  • Takes a bit more time to conceptualise so that you get your best bang for buck.

3. Pros of doing DIY portrait video content

  • It’s mostly free 
  • It’s easy and not as daunting 
  • It can come across as more authentic

4. Cons of doing DIY portrait video content

  • Everyone is doing it so it’s a bit harder to cut through the noise. 
  • The audio and quality can deter people from watching. 

Some tips when posting vertical video content:

  • Optimise vertical viewing for viewers without sound (i.e. captions). Some people will watch videos without sound if they’re at work or their partner is sleeping. So it’s always a good idea to include subtitles. 
  • Capture attention right away. 
  • If it’s going on several platforms, film your assets with plenty of room for cropping and editing in post-production.

In conclusion, we believe implementing vertical content into your digital marketing strategy is a must for 2021.

We can be your professional team and create vertical video content for your brand or business. So please make sure to get in touch to find out more. 

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