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We all know that online video content has become an indispensable tool for businesses, including those in the dental industry. Whether you’re creating educational videos, virtual consultations, or marketing materials, mastering your on-camera presence is crucial. However, many professionals, including dentists, often struggle with camera nerves and fail to convey their expertise effectively. In this …

Destroy Those Camera Nerves. How to Master Your On-Camera Presence Read More »

We all know that in order to compete in today’s fast-paced digital age we have to be obsessed. Staying ahead of the curve in marketing and online presence is crucial for businesses of all kinds, including dental practices. As technology continues to evolve, so do the preferences of consumers, especially the younger generation. Among the …

Why TikTok is a Must for Dentists: Seizing the SEO Opportunity with Gen Z Read More »

All of our dental clients in Australia have recently been scratching their heads over Ahpra’s new updates. We thought it would be a good idea to unpack them in this short blog post for you. If you didn’t know, Ahpra has updated some of their policies which came into effect on July 01 2023. There …

Dental advertising compliance: Ahpra’s Policy Updates Unveiled Read More »

Last year, we made over 500 videos for clients in the UK, Australia and Los Angeles. We also celebrated our 4th birthday – and became the self-proclaimed “Kings of Dental Video” (contenders to the throne are welcome). https://youtu.be/Npk7z4NMauM Throughout that time, to make sure we’ve kept delivering cutting-edge content for our clients every time, we’ve …

Fast Forward: our top video marketing trends for 2023 Read More »

[The image above is by Craiyon, “two robots filming in a studio. one is holding a camera”, licensed under Craiyon’s Free Commercial License] You’ve heard the news: AI tools are getting much better, much faster than any of us non-AI people expected. Programs like DALL-E and ChatGPT are getting a lot of attention at the …

Can AI really do better video marketing than humans? We asked it. Here’s what it said Read More »

With the rise of social media, influencer marketing has skyrocketed in popularity: since 2016, the influencer marketing industry’s value has increased tenfold to $16.4 billion, and more than 60% of marketers now work with at least 10 influencers on every campaign. So what’s all the hype about? You’ve probably heard the phrase: people buy from …

Influencer partnerships have revolutionised digital marketing – here’s how Read More »

These days, most dental practices have TVs in their waiting rooms – but is yours living up to its full potential? You can buy packages of generic content with many reception room screens now – but if you’re only using these videos, you’re missing a huge opportunity to connect with potential and existing clients when …

5 reasons why personalized videos are essential for your waiting room TV setup Read More »

More people are on TikTok now than ever before. TikTok has over a billion active users every month and it’s still growing. As the audience grows, more and more brands are finding that it’s the perfect place to build a dedicated following. While it’s well known that many TikTokers are in the Gen Z demographic, …

6 game-changing tips to take your dental TikTok strategy to the next level Read More »

https://youtu.be/l3EdKRpbaVs With the IMF and World Bank warning of a rising risk of global recession – and with a recession in the UK and rising inflation in Australia – you might be considering how to make your company’s budget stretch further over the next few quarters. In particular, you might be looking at your marketing …

How to recession-proof your marketing strategy in 2023 Read More »

If you want your practice to get noticed online, you need video content. But what sort of content do you need? How do you connect with new clients, and how do you prove that your vision can transform their lives? Ultimately, it’s all about trust. If you want to build trust with potential clients, your …

The 3 types of video content every dental practice needs in 2023 Read More »