The Advantages of Using Animated Corporate Videos for Your Brand

lady doing animation work

Websites with too much content are bland and may deter potential customers. In fact, 38 percent of people will stop engaging with a website if they find the content or layout to be too difficult or unattractive.

Finding ways to make your content stand out can give you an advantage over your competitors and will ensure that your potential customers understand your products and services better.

Do you want to see how using animated corporate videos can create killer content marketing for your website? Keep reading this article to learn more about the advantages of using animated brand videos as part of your branded messages.

Creates Simple Messages About Complex Topics

If your company offers products or services that are difficult for the average person to understand, using animated videos on your website is an easy way to simplify your messages into easy-to-understand videos.

When your new employees or clients want to learn more about your company, this video will spell it out for them in simple terms.

Animated videos typically use simple scripts and easy-to-understand images. This will help break down complex topics as the narrators of your video explains what is going on. 

This will help your clients understand your products and or the purpose of your services and see the value it has. By telling a quick story about your brand with an animated video, your customers will understand your brand better.

An animation we created for a freight company. To help explain how their app works.

Brings Concepts to Life

Next, animated videos services are a great way to bring your concepts to life. With animated videos, you can tell any story about your brand, your products, or your services. You can be as creative as you want to help engage your customers. 

Most of these animated videos use voiceover narration, which makes it easy to adjust and tell different stories about your brand.

If you are looking for ways to bring your best branding to life and to make your content more exciting, using animated videos is a great way to do this.

Expand Your Reach

Using animated videos on your website is an easy way to expand the reach of your content and find new people that fit your target audience. When you create video content, this is easily shared on other platforms.

For example, many people use Instagram, Facebook, and other social media sights to share videos and reach people across the world. Animated videos are easy to share and post on other platforms!

Many people also look to YouTube for fast answers to questions they have. By posting your video on YouTube, you can reach even more people with your animated brand videos.

Provides Visual Content

Another huge benefit of using animated videos on your website is that they provide visual content, which makes it easier to learn. In fact, according to a study, 40 percent of people respond better to visual information than plain text.

This means that people who are interested in your content will get more information out of a video than they would with typical website content. Visual content is also much easier for your brain to process.

By including animated videos, you make it easier for people to learn about your business.

More Interesting to Watch

These videos are also more interesting to watch. Typically, people will not choose to read huge blocks of text on a website and will skim through the content instead. Or worse, they may just give up on trying to find answers on your website if there is too much written content.

Because animated videos are more interesting to watch, they will captivate the attention of your audience and get them to watch the entire video. This creates more engagement on your website and will make sure your messages are seen by your target audience.

An animation we created for an online electrical company. To help explain how their processes work.

Boosts Conversion

Adding these animated explainer videos to your website is an easy way to engage with your customers and boost the conversion rates on your website.

By marketing your products or services on your website through animated videos, you can inspire your potential customers to make purchases or to utilize your services.

This is especially true if your video includes a great call to action for the viewers.

Improves SEO

Finally, including animated videos on your website is a great way to improve your SEO. Google typically ranks websites that include video content hire than other websites. This is because another important factor that will influence your SEO rankings is how long your users stay on your website. If they leave your website quickly, it will increase your bounce rate which will drive down your rankings.

However, videos are an easy way to increase the average amount of time spent on your website because people will typically watch the video until it is over. This is great for SEO.

Get Help Creating Animated Corporate Videos Today

If you are looking for ways to improve the SEO of your website and make your content easier to understand, creating animated corporate videos can help you accomplish this. By simplifying your message and portraying it visually, you can bring your products and services to life!

Are you looking for a company to help you create the best animated explainer videos for your brand advertising? Tye Bate can help! Our team offers video and content creation, social media management, and any other digital marketing services that you need. 

Contact our team today to create the best animated videos or check out our website for some animated explained video examples.

2 thoughts on “The Advantages of Using Animated Corporate Videos for Your Brand”

  1. As a Video Animator You can use an animated video to bring your company’s style, convey your values, and manifest your brand’s uniqueness. The animation is something valuable and creative by default. It is art with a purpose. The eye-catching and vivid animation can boost brand awareness and create a lasting impression for the audience.

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