Your online presence has never been more important! Covid has undoubtedly impacted the world of business, making a huge switch from traditional physical stores to modern, up to date e-commerce websites. This is especially important with an approaching second wave.
But don’t panic! We’ll show you the must-have website tips to keep your business from just staying afloat to thriving and crushing your competitors…
How to make a website
A good website has to have three crucial parts: function, user-experience and aesthetics.
1. Fully Functional
An important website tip is that your site must be fully functional. Firstly, that means there are no bugs as having them is a sure way to deter a potential customer! Secondly, your website must be highly accessible to people with disabilities. Accessible Rich Internet Applications (ARIA) helps make web content more accessible for people with disabilities and is developed with JavaScript. By including these potential customers, you will be ahead of the game with reach. Thirdly, your website needs to be General Data Protection Regulation (GDPR) Compliant. This is to ensure your customers’ personal information is kept safe.
2. Strong user experience
The website must be intuitive at every stage of the user flow, from authentication, changing user settings, performing a purchase, and receiving follow-up emails confirming one’s order. This is particularly important on mobile, as over 60% of purchases are now made on mobile. Catering to positive user experience on all devices is important to keep customers on your website for longer.
3. Aesthetically pleasing
Having an aesthetically pleasing website is essential as consumers are quick to label a new website as a scam. Firstly, you must represent your brand through copy, colours, images and video. And yes, you need video, especially if you want to rank highly for SEO. Are colours used on your website consistently? This is crucial in gaining trust from your potential customers. Secondly, ensuring the site is up to date with modern best practices pertaining to software “attractiveness”. Is your site dated? This will majorly wound your sales. Ensuring your branding is consistent is a major insider website tip.
Most of the websites we interact with on a day-to-day basis are built by multi-billion-dollar companies, making a high benchmark for what is considered “normal”. There hasn’t been a point in history where your website’s online presence has been more important.
In Conclusion, we hope these website tips were helpful. If you’re wanting secure market dominance with your website get in touch with us today. This year has highlighted the importance of an online presence in adapting to market conditions as well as a need to keep costs down. Therefore our prices start from AU$999 +GST for a custom made website. To celebrate our new service we are offering 25% off Web Development for the first 10 customers for any of the following services:
- Fully customizable website
- Ecommerce plugin support (Wix, WordPress & Shopify)
- Content Management System (Photo, Video, Blog posts & Articles)
Very nice post and helpful information.