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Month: December 2022

Can AI really do better video marketing than humans? We asked it. Here’s what it said

[The image above is by Craiyon, “two robots filming in a studio. one is holding a camera”, licensed under Craiyon’s Free Commercial License] You’ve heard the news: AI tools are getting much better, much faster than any of us non-AI people expected. Programs like DALL-E and ChatGPT are getting a lot of attention at the …

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Influencer partnerships have revolutionised digital marketing – here’s how

With the rise of social media, influencer marketing has skyrocketed in popularity: since 2016, the influencer marketing industry’s value has increased tenfold to $16.4 billion, and more than 60% of marketers now work with at least 10 influencers on every campaign. So what’s all the hype about? You’ve probably heard the phrase: people buy from …

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5 reasons why personalized videos are essential for your waiting room TV setup

These days, most dental practices have TVs in their waiting rooms – but is yours living up to its full potential? You can buy packages of generic content with many reception room screens now – but if you’re only using these videos, you’re missing a huge opportunity to connect with potential and existing clients when …

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